Tero Juuti

Choir conductor competition logo

A fun little typography/lettering job: I was asked to make the logo for Suomalainen kuoronjohtajakilpailu (the Finnish choir conductor competition) and came up with this solution. All letters form a rising shape that can refer to singing. The original letterforms were hand-lettered and subsequently cleaned up a bit (but not too much to maintain some irregularity which I like). Some letters react to each other both horizontally and vertically so the logo is quite lively. The event poster I also designed is below.

Endometriosis animation

I made an animated short movie about endometriosis. It’s a rather common condition (according to some estimates, about 6-10% of women worldwide are affected) that is still quite unknown to people. The animation was made to raise people’s awareness of endometriosis and to tell about how to recognize the symptoms. The client was Endometrioosiyhdistys ry (The Finnish Endometriosis Association). Only in Finnish, sorry.

The illustrations are by Emmi Jormalainen who was also the co-planner in the project. Music by Teemu Korpipää.

Pacifist Biathlonist motion illustration

An old style pixel animation illustration for an article about whether it would be possible to win in Biathlon if one was a pacifist and refused to shoot a gun. The article is only in Finnish but I still won’t spoil the outcome. The illustration was inspired by the C64 classic Winter Games. I made short loops in pixel graphics so the files were pretty light and smoothly running, even if the pixel size was quite large. In addition to the animated loops I made some stills featuring the same character.

500 – custom typography


Talouselämä is one of the major economy magazines in Finland. They publish an annual Top 500 companies in Finland -issue and wanted me to design the number 500 for this year’s cover.

After some sketching we decided to go for the isometric perspective look. The text “500” itself isn’t typographically the most interesting, since two out of three numbers are the same, but the “extra dimension” in the perspective gave it some more possibilities. I made some cubes and piled them up for the basic forms, which were then refined further. After the forms were for the most part ready I added some details in “impossible perspective”, so the letters could be seen as from two different viewpoints. It’s a small detail but a nice added bonus, if someone spots it.  The red color is the main color of the magazine and the gray tones are also used frequently.

Finnish Photobook Award


A logo designed for a new Finnish Photobook Award (http://photobookaward.fi/) that’s being awarded for the first time in 2017.

The symbol is a mix of books’ pages and a shutter. I personally like the symmetry of it quite a lot. The type is custom-made, all the A’s are missing the horizontal line so they’d look a bit like books from the side. The lines of the letters also continue between different letters on the same or next lines, where possible without it being too attention-grabbing.