Tero Juuti

Identity & Logos

Choir conductor competition logo

A fun little typography/lettering job: I was asked to make the logo for Suomalainen kuoronjohtajakilpailu (the Finnish choir conductor competition) and came up with this solution. All letters form a rising shape that can refer to singing. The original letterforms were hand-lettered and subsequently cleaned up a bit (but not too much to maintain some irregularity which I like). Some letters react to each other both horizontally and vertically so the logo is quite lively. The event poster I also designed is below.

Finnish Photobook Award

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A logo designed for a new Finnish Photobook Award (http://photobookaward.fi/) that’s being awarded for the first time in 2017.

The symbol is a mix of books’ pages and a shutter. I personally like the symmetry of it quite a lot. The type is custom-made, all the A’s are missing the horizontal line so they’d look a bit like books from the side. The lines of the letters also continue between different letters on the same or next lines, where possible without it being too attention-grabbing.

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Media-avain

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Media-avain (Media Key in english, though the site is only in Finnish for now) is a web-based service giving parents more accurate tools to estimate the suitability of media (movies etc.) for kids, compared to only loooking at the age ratings. It also provides advice for discussion.

I designed the logotype for the service and since they deal with and advertise in movies, it made sense to have an animated version also. The symbol itself is a bit cryptic and gives room for interpretation. It also includes the initial letters of the words Media and Avain, but it’s not immediately obvious when seen without the other text. The colors come from the rating colors used on the site, blending together for more tones.

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Inland Empire Floral

A logo I made for a friend’s florist business in Spokane, Washington, USA. The typography is handmade, starting from pencil sketches and ending up in clean vector forms. The shapes continue from letter to letter and interact. An animated version playing with the connections is in the video above. Below is an optically corrected version.

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Blogistania - program identity

A title sequence & program identity for a Finnish National Broadcasting show about bloggers. The show was called Blogistania, which sounds like a country name, so we made a promotional video showing the landscapes and scenery of the country.  We used elements from the series (for example crafts and baking). The logo was made from one continuous line, which also allowed its use physically in the background of the end titles (video below). Concept & execution of the program identity was done with Riikka Kurki, logotype & cinematography by me.