Tero Juuti

Identity & Logos

Artova -logotype

Artova-gif-header-anim2

Artova is a neighborhood association in Helsinki, comprising of the Arabianranta, Toukola and Vanhakaupunki areas. Since the association works with a very wide variety of subjects, one fixed logo would have felt a little restrictive. So, I set out to design a flexible logotype. Inspired by the Korean hangul writing system, I designed “new letters” for each of the three syllables in the word Artova that can be redrawn by hand or from existing typefaces.

The case study video below explains the concept a bit further, with some examples.

Grön Ungdom

The logo for Swedish Green Party Youth organization event. The concept was bringing together & connecting different shades of green.

Plumbee logotype

Logo design for a London-based game company. The typography is hand-drawn. The company makes mostly casino games, such as slots, and the vertical placement of the letters is inspired by slot machines.