I designed a small visual identity for KAVI's (National Audiovisual Institute of Finland) development program called Uudet lukutaidot (New Literacies). Since the program was about literacy, it made sense to use a typography-based identity elements as well.

After some preliminary sketches I realized that there is a face to be found in Uudet lukutaidot -text and also the Swedish version (English version was not needed). I emphasized the face by adding a mouth (also with a typographical element, and also did an animated version.

In addition, I designed both some characters and patterns that can be used with layouts. The emoji-style simplified faces are built with the letters and symbols of Acumin Pro typeface. The patterns mostly use less elements each than the characters, but also have color.