I designed a visual identity for Roxeteer Media, a web development company. The yellow color was already in use and looked nice, so the main thing to figure out was the logo. I ended up with a letter R that multiplies into several copies of itself. This represents both the web pages the company makes and the scale of expertise. And it looks quite nice. The number of R's can even vary since the outcome is still very recognizable. The animation is presented here as a GIF, but it's also possible to recreate it with code.