Tero Juuti

Typography & Lettering

Inland Empire Floral

A logo I made for a friend’s florist business in Spokane, Washington, USA. The typography is handmade, starting from pencil sketches and ending up in clean vector forms. The shapes continue from letter to letter and interact. An animated version playing with the connections is in the video above. Below is an optically corrected version.

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Jazz Dance lettering

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I made these works for Helsinki Traditional Jazz Dancers group for use in a poster (Jazz History Through Times being the name of the performance). They liked the style so much I even reused the first image as their logo. The texts were made directly with an ink bottle pipette, which turned out to be a good way to keep fluidity and randomness in the letters.

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Artova -logotype

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Artova is a neighborhood association in Helsinki, comprising of the Arabianranta, Toukola and Vanhakaupunki areas. Since the association works with a very wide variety of subjects, one fixed logo would have felt a little restrictive. So, I set out to design a flexible logotype. Inspired by the Korean hangul writing system, I designed “new letters” for each of the three syllables in the word Artova that can be redrawn by hand or from existing typefaces.

The case study video below explains the concept a bit further, with some examples.

Optio-magazine cover lettering

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Finnish economy-themed newspaper Kauppalehti organizes a yearly gala and this year they commissioned a cover lettering from me for their Optio-magazine. “Suuri Gaalanumero” is Finnish for “Grand Gala Issue“. The lettering is based on a hand-drawn sketch and uses numerous thin lines to add a slightly three-dimensional shape to the final letters. The inspiration for the lines was the intaglio printing technique seen in paper currency and old prints.

The lettering is printed in silver ink while the magazine name is in transparent varnish, so the look was quite distinctive in the shelves.

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Office Lettering

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A collection of handmade lettering from my times in a game company. There was often a plenty of time to make fancy headlines for meeting notes, and some of those turned out pretty nice, so I kept them in my archives. Here’s a small collection of scans from the notes. Most are made with felt-tip & ball-point pens.

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