Tero Juuti

Motion Graphics & Animation

Spam Alphabet

Some years ago, curator Jens-Maier Rothe invited me to take part in The One Minutes Foundation’s group video exhibition with the theme of spamming.

As I researched the subject, I noticed that the spam emails use a wide variety of letters that superficially look like the common Latin alphabet, but are actually separate letters from many different languages. I decided to document as many of these letters as possible in the video. I found 97 different ones, though the video only has 93. Some are only used in very obscure languages, so the research was quite interesting.

The natural format for this seemed to be a news broadcast, since many spam emails of the time used a similar dramatic language. All of the scrolling texts (and the channel name) in the video are taken directly from spam emails. The letters are shown one by one with the actual information about them at their side. The background is a stock film showing the making of the meat product that gave spam its name.

My current spam folder contents didn't seem to use the same technique to subvert the reader anymore, the algorithms probably have made it obsolete. So, the video also works as a snapshot to a moment in the history of spam.

Uudet lukutaidot

I designed a small visual identity for KAVI's (National Audiovisual Institute of Finland) development program called Uudet lukutaidot (New Literacies). Since the program was about literacy, it made sense to use a typography-based identity elements as well.

After some preliminary sketches I realized that there is a face to be found in Uudet lukutaidot -text and also the Swedish version (English version was not needed). I emphasized the face by adding a mouth (also with a typographical element, and also did an animated version.

In addition, I designed both some characters and patterns that can be used with layouts. The emoji-style simplified faces are built with the letters and symbols of Acumin Pro typeface. The patterns mostly use less elements each than the characters, but also have color.

Emoji-style character faces built from letters and other typograpic symbols.
Sample of some typographical textures.
Finnish & Swedish language logos.

Tapiola Games

I was asked to join the Espoo New Year festival for the New Year's Eve 2024, so I made this pixel animation game trailer for a non-existing game. The game is inspired by 80s compilation sport games such as Summer Games & California Games I used to play on Commodore 64. The trailer shows three games: a racing game in Tapiola's main roundabout, tetris in the local landmark building and swimming game in the now-demolished swimming hall. The locations are also shown on a map in the trailer.

The animation was done in Photoshop (for the individual elements) and After Effects (actual animating) and projected on the wall of Tapiola Church for about a week starting on New Year's Eve.

Roxeteer Media logo

I designed a visual identity for Roxeteer Media, a web development company. The yellow color was already in use and looked nice, so the main thing to figure out was the logo. I ended up with a letter R that multiplies into several copies of itself. This represents both the web pages the company makes and the scale of expertise. And it looks quite nice. The number of R's can even vary since the outcome is still very recognizable. The animation is presented here as a GIF, but it's also possible to recreate it with code.

Espoo Visual Festival

The City of Espoo started a new festival for visual arts in 2019, and asked me to design the visual identity for it. The Espoo Visual Festival was held in mid-September in Träskända mansion and grounds. Featured artworks were mostly light art, video and installation.

The logo consists of three initials of the festival's name. Letterforms are simple and strong and the "depth" of the letter is the same as the line thickness. The letters can morph from one shape to another (below). The outlined version below is meant only for use in very light backgrounds, otherwise the letters have no outlines.

The background of the logo & other elements is a moving landscape of lines reminiscent of neon lights on a dark blue background. For still image use the designer can choose different moments from the background animation for easy variety, and for videos the motion creates a nice sense of space. The lines can also be on top of images.

A motion advertisement for the festival.
The lightbox with the logo in the festival grounds.