Tero Juuti

Identity & Logos

Inland Empire Floral

A logo I made for a friend’s florist business in Spokane, Washington, USA. The typography is handmade, starting from pencil sketches and ending up in clean vector forms. The shapes continue from letter to letter and interact. An animated version playing with the connections is in the video above. Below is an optically corrected version.

InlandEmpireFloral-opticalcorrections-1200px

Blogistania - program identity

A title sequence & program identity for a Finnish National Broadcasting show about bloggers. The show was called Blogistania, which sounds like a country name, so we made a promotional video showing the landscapes and scenery of the country.  We used elements from the series (for example crafts and baking). The logo was made from one continuous line, which also allowed its use physically in the background of the end titles (video below). Concept & execution of the program identity was done with Riikka Kurki, logotype & cinematography by me.

Artova -logotype

Artova-gif-header-anim2

Artova is a neighborhood association in Helsinki, comprising of the Arabianranta, Toukola and Vanhakaupunki areas. Since the association works with a very wide variety of subjects, one fixed logo would have felt a little restrictive. So, I set out to design a flexible logotype. Inspired by the Korean hangul writing system, I designed “new letters” for each of the three syllables in the word Artova that can be redrawn by hand or from existing typefaces.

The case study video below explains the concept a bit further, with some examples.

Grön Ungdom

The logo for Swedish Green Party Youth organization event. The concept was bringing together & connecting different shades of green.

Plumbee logotype

Logo design for a London-based game company. The typography is hand-drawn. The company makes mostly casino games, such as slots, and the vertical placement of the letters is inspired by slot machines.