Tero Juuti

Finnish Photobook Award

A logo designed for a new Finnish Photobook Award (http://photobookaward.fi/) that’s being awarded for the first time in 2017.

The symbol is a mix of books’ pages and a shutter. I personally like the symmetry of it quite a lot. The type is custom-made, all the A’s are missing the horizontal line so they’d look a bit like books from the side. The lines of the letters also continue between different letters on the same or next lines, where possible without it being too attention-grabbing.

The logo gif on top shows the three different language versions (Finnish, English & Swedish, not sure if the last one is going to be in use though), and below is a version with all three. More to come later (including motion version).