Espoo Visual Festival

The City of Espoo started a new festival for visual arts in 2019, and asked me to design the visual identity for it. The Espoo Visual Festival was held in mid-September in Träskända mansion and grounds. Featured artworks were mostly light art, video and installation.

The logo consists of three initials of the festival's name. Letterforms are simple and strong and the "depth" of the letter is the same as the line thickness. The letters can morph from one shape to another (below). The outlined version below is meant only for use in very light backgrounds, otherwise the letters have no outlines.

The background of the logo & other elements is a moving landscape of lines reminiscent of neon lights on a dark blue background. For still image use the designer can choose different moments from the background animation for easy variety, and for videos the motion creates a nice sense of space. The lines can also be on top of images.