Tero Juuti

Blogistania – program identity

A title sequence & program identity for a Finnish National Broadcasting show about bloggers. The show was called Blogistania, which sounds like a country name, so we made a promotional video showing the landscapes and scenery of the country.  We used elements from the series (for example crafts and baking). The logo was made from one continuous line, which also allowed its use physically in the background of the end titles (video below). Concept & execution of the program identity was done with Riikka Kurki, logotype & cinematography by me.

Artova -logotype

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Artova is a neighborhood association in Helsinki, comprising of the Arabianranta, Toukola and Vanhakaupunki areas. Since the association works with a very wide variety of subjects, one fixed logo would have felt a little restrictive. So, I set out to design a flexible logotype. Inspired by the Korean hangul writing system, I designed “new letters” for each of the three syllables in the word Artova that can be redrawn by hand or from existing typefaces.

The case study video below explains the concept a bit further, with some examples.

Optio-magazine cover lettering

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Finnish economy-themed newspaper Kauppalehti organizes a yearly gala and this year they commissioned a cover lettering from me for their Optio-magazine. “Suuri Gaalanumero” is Finnish for “Grand Gala Issue“. The lettering is based on a hand-drawn sketch and uses numerous thin lines to add a slightly three-dimensional shape to the final letters. The inspiration for the lines was the intaglio printing technique seen in paper currency and old prints.

The lettering is printed in silver ink while the magazine name is in transparent varnish, so the look was quite distinctive in the shelves.

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Office Lettering

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A collection of handmade lettering from my times in a game company. There was often a plenty of time to make fancy headlines for meeting notes, and some of those turned out pretty nice, so I kept them in my archives. Here’s a small collection of scans from the notes. Most are made with felt-tip & ball-point pens.

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Livekasino animation

An informational animation made for RAY (Raha-automaattiyhdistys, Finland’s Slot Machine Association) explaining the basics of their Livekasino -web casino. All visuals & animation done by me, sounds came from RAY.

Koti6: Hollilla

Music video for producer duo Koti6’s song Hollilla. The overlaying of familiar and exotic video material creates a strange world, different parts of it are explored as the song moves forward. Cinematography & editing by me.

Plumbee logotype

Logo design for a London-based game company. The typography is hand-drawn. The company makes mostly casino games, such as slots, and the vertical placement of the letters is inspired by slot machines.