I had made a music video for the producer duo Koti6 before, and now that they collaborated with the Finnish rapper Jontti (in the album Leipäjono) they asked me to make another one. Jontti’s lyrics are quite political so we decided to use a news broadcast as a visual theme. I borrowed the eye motif from the cover graphics as the “channel identity” (a simplified version below):
We had a nice weather for the video shoot and got all the shots done in one day. Editing, graphics etc. took longer obviously. The editing is purposefully choppy in places and most of the visual effects are not the most subtle either on purpose. For the scrolling news ticker text I used the lyrics and in chorus sections there were additional smaller texts from Jontti & Koti6.