Tero Juuti

Donna – TV Series title design

Donna is a 10-episode Finnish romantic comedy TV series starring Alina Tomnikov. I made the graphic identity for the series including title sequence and other elements.

The main character of the series is blind, so this was an important element to convey visually somehow. Of course black screen could have been a bit too minimalistic, so I thought of using hand-drawn circles as a graphic element. They look like the bokeh of camera lens (the circles light sources make when they are out of focus) and the vibration hand-drawn ones were making looked quite nice. There are some in the background in the title sequence, and another example is below.

Of course there needs to be text too, and since the hand-drawn look seemed to work on the circles I decided to use a similar approach on the texts. The hand-drawn title seems a bit light when seen in a still form but works well in motion (below) and of course when composed over images. The drawing was done frame-by-frame in Photoshop, with only the previous frame as the guide. This resulted in a small drift of the letters which is nicely lively.

I did test the actors’ names with the same technique too, but that turned out to be a bit too hectic effect when combined with images. However, I can obviously post them here as a small bonus feature.

The title sequence above is not the final one but almost, colors were fine-tuned by the post-production company. You can check out the series in Yle Areena (might only work in Finland though) and the crew & other info in IMDb.