Tero Juuti

Typography & Lettering

500 – custom typography

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Talouselämä is one of the major economy magazines in Finland. They publish an annual Top 500 companies in Finland -issue and wanted me to design the number 500 for this year’s cover.

After some sketching we decided to go for the isometric perspective look. The text “500” itself isn’t typographically the most interesting, since two out of three numbers are the same, but the “extra dimension” in the perspective gave it some more possibilities. I made some cubes and piled them up for the basic forms, which were then refined further. After the forms were for the most part ready I added some details in “impossible perspective”, so the letters could be seen as from two different viewpoints. It’s a small detail but a nice added bonus, if someone spots it.  The red color is the main color of the magazine and the gray tones are also used frequently.

Finnish Photobook Award

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A logo designed for a new Finnish Photobook Award (http://photobookaward.fi/) that’s being awarded for the first time in 2017.

The symbol is a mix of books’ pages and a shutter. I personally like the symmetry of it quite a lot. The type is custom-made, all the A’s are missing the horizontal line so they’d look a bit like books from the side. The lines of the letters also continue between different letters on the same or next lines, where possible without it being too attention-grabbing.

The logo gif on top shows the three different language versions (Finnish, English & Swedish, not sure if the last one is going to be in use though), and below is a version with all three. More to come later (including motion version).
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Writings by Maija

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-…………0+ is a self-published collection of writings by Maija. I edited and designed the zine from a larger collection of writings originally published in Maija’s Facebook page. The text is very abstract, so while designing the layout I was mostly working to make the text appear visually interesting instead of a conventional layout process.

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Inland Empire Floral

A logo I made for a friend’s florist business in Spokane, Washington, USA. The typography is handmade, starting from pencil sketches and ending up in clean vector forms. The shapes continue from letter to letter and interact. An animated version playing with the connections is in the video above. Below is an optically corrected version.

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Jazz Dance lettering

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I made these works for Helsinki Traditional Jazz Dancers group for use in a poster (Jazz History Through Times being the name of the performance). They liked the style so much I even reused the first image as their logo. The texts were made directly with an ink bottle pipette, which turned out to be a good way to keep fluidity and randomness in the letters.

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Artova -logotype

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Artova is a neighborhood association in Helsinki, comprising of the Arabianranta, Toukola and Vanhakaupunki areas. Since the association works with a very wide variety of subjects, one fixed logo would have felt a little restrictive. So, I set out to design a flexible logotype. Inspired by the Korean hangul writing system, I designed “new letters” for each of the three syllables in the word Artova that can be redrawn by hand or from existing typefaces.

The case study video below explains the concept a bit further, with some examples.

Optio-magazine cover lettering

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Finnish economy-themed newspaper Kauppalehti organizes a yearly gala and this year they commissioned a cover lettering from me for their Optio-magazine. “Suuri Gaalanumero” is Finnish for “Grand Gala Issue“. The lettering is based on a hand-drawn sketch and uses numerous thin lines to add a slightly three-dimensional shape to the final letters. The inspiration for the lines was the intaglio printing technique seen in paper currency and old prints.

The lettering is printed in silver ink while the magazine name is in transparent varnish, so the look was quite distinctive in the shelves.

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Office Lettering

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A collection of handmade lettering from my times in a game company. There was often a plenty of time to make fancy headlines for meeting notes, and some of those turned out pretty nice, so I kept them in my archives. Here’s a small collection of scans from the notes. Most are made with felt-tip & ball-point pens.

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Plumbee logotype

Logo design for a London-based game company. The typography is hand-drawn. The company makes mostly casino games, such as slots, and the vertical placement of the letters is inspired by slot machines.