Tero Juuti

Donna – TV Series title design

Donna is a 10-episode Finnish romantic comedy TV series starring Alina Tomnikov. I made the graphic identity for the series including title sequence and other elements.

The main character of the series is blind, so this was an important element to convey visually somehow. Of course black screen could have been a bit too minimalistic, so I thought of using hand-drawn circles as a graphic element. They look like the bokeh of camera lens (the circles light sources make when they are out of focus) and the vibration hand-drawn ones were making looked quite nice. There are some in the background in the title sequence, and another example is below.

Of course there needs to be text too, and since the hand-drawn look seemed to work on the circles I decided to use a similar approach on the texts. The hand-drawn title seems a bit light when seen in a still form but works well in motion (below) and of course when composed over images. The drawing was done frame-by-frame in Photoshop, with only the previous frame as the guide. This resulted in a small drift of the letters which is nicely lively.

I did test the actors’ names with the same technique too, but that turned out to be a bit too hectic effect when combined with images. However, I can obviously post them here as a small bonus feature.

The title sequence above is not the final one but almost, colors were fine-tuned by the post-production company. You can check out the series in Yle Areena (might only work in Finland though) and the crew & other info in IMDb.

Jontti & Koti6: 13 – music video

I had made a music video for the producer duo Koti6 before, and now that they collaborated with the Finnish rapper Jontti (in the album Leipäjono) they asked me to make another one. Jontti’s lyrics are quite political so we decided to use a news broadcast as a visual theme. I borrowed the eye motif from the cover graphics as the “channel identity” (a simplified version below):

We had a nice weather for the video shoot and got all the shots done in one day. Editing, graphics etc. took longer obviously. The editing is purposefully choppy in places and most of the visual effects are not the most subtle either on purpose. For the scrolling news ticker text I used the lyrics and in chorus sections there were additional smaller texts from Jontti & Koti6.

Choir conductor competition logo

A fun little typography/lettering job: I was asked to make the logo for Suomalainen kuoronjohtajakilpailu (the Finnish choir conductor competition) and came up with this solution. All letters form a rising shape that can refer to singing. The original letterforms were hand-lettered and subsequently cleaned up a bit (but not too much to maintain some irregularity which I like). Some letters react to each other both horizontally and vertically so the logo is quite lively. The event poster I also designed is below.

 

Endometriosis animation

I made an animated short movie about endometriosis. It’s a rather common condition (according to some estimates, about 6-10% of women worldwide are affected) that is still quite unknown to people. The animation was made to raise people’s awareness of endometriosis and to tell about how to recognize the symptoms. The client was Endometrioosiyhdistys ry (The Finnish Endometriosis Association). Only in Finnish, sorry.

The illustrations are by Emmi Jormalainen who was also the co-planner in the project. Music by Teemu Korpipää.

Pacifist Biathlonist motion illustration

An old style pixel animation illustration for an article about whether it would be possible to win in Biathlon if one was a pacifist and refused to shoot a gun. The article is only in Finnish but I still won’t spoil the outcome. The illustration was inspired by the C64 classic Winter Games. I made short loops in pixel graphics so the files were pretty light and smoothly running, even if the pixel size was quite large. In addition to the animated loops I made some stills featuring the same character.

500 – custom typography

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Talouselämä is one of the major economy magazines in Finland. They publish an annual Top 500 companies in Finland -issue and wanted me to design the number 500 for this year’s cover.

After some sketching we decided to go for the isometric perspective look. The text “500” itself isn’t typographically the most interesting, since two out of three numbers are the same, but the “extra dimension” in the perspective gave it some more possibilities. I made some cubes and piled them up for the basic forms, which were then refined further. After the forms were for the most part ready I added some details in “impossible perspective”, so the letters could be seen as from two different viewpoints. It’s a small detail but a nice added bonus, if someone spots it.  The red color is the main color of the magazine and the gray tones are also used frequently.

Finnish Photobook Award

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A logo designed for a new Finnish Photobook Award (http://photobookaward.fi/) that’s being awarded for the first time in 2017.

The symbol is a mix of books’ pages and a shutter. I personally like the symmetry of it quite a lot. The type is custom-made, all the A’s are missing the horizontal line so they’d look a bit like books from the side. The lines of the letters also continue between different letters on the same or next lines, where possible without it being too attention-grabbing.

The logo gif on top shows the three different language versions (Finnish, English & Swedish, not sure if the last one is going to be in use though), and below is a version with all three. More to come later (including motion version).
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Book of Hours

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Book of Hours is a book by photographer Ida Pimenoff with her photography and writing. I’ve known Ida for a long time, and was very happy she asked me to design the book with her. The form of the book was changing along the process but finally turned out to be quite close to an idea we spoke of early in the making of the book; a notebook with a feeling of everyday.

There are two different covers, both are shots of the same cloud taken moments apart, so the impression is similar but not identical. There are folds in both front and back covers there the cover image continues. The paper is Lessebo Design, which feels very nice and smooth in the fingers.

The book is bound with swiss binding, so the spreads open (almost) completely. The images can be seen completely and the fold doesn’t hide them.

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Many of the images are shot in panoramic format so the book shape was built around them, with some flexibility for other formats. At times the editing of the book felt a lot like editing a film because of the cinema-like quality of many shots.

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With smaller images and texts I paid a lot of attention to the interplay of the elements within the spreads and also from one spread to the next.

The only typeface used in the book is Minion Pro, a common font that is nevertheless very well done and quite friendly and familiar in appearance. The typeface is designed with different versions for different text sizes, many of which were in use in the texts.

Book of Hours, like Ida’s earlier books, was published by Kehrer Verlag. Here’s a flip-through video of the book.

Media-avain

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Media-avain (Media Key in english, though the site is only in Finnish for now) is a web-based service giving parents more accurate tools to estimate the suitability of media (movies etc.) for kids, compared to only loooking at the age ratings. It also provides advice for discussion.

I designed the logotype for the service and since they deal with and advertise in movies, it made sense to have an animated version also. The symbol itself is a bit cryptic and gives room for interpretation. It also includes the initial letters of the words Media and Avain, but it’s not immediately obvious when seen without the other text. The colors come from the rating colors used on the site, blending together for more tones.

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Writings by Maija

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-…………0+ is a self-published collection of writings by Maija. I edited and designed the zine from a larger collection of writings originally published in Maija’s Facebook page. The text is very abstract, so while designing the layout I was mostly working to make the text appear visually interesting instead of a conventional layout process.

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